CUSTOMER JOURNEY ANALYTICS and orchestration

Customers’ journey from brand awareness and brand image to loyalty involves many touch points. Utilizing full funnel data, we build and integrate propensity models along the customer journey to enable end-to-end measurement, short and long term predictions, optimization and orchestration of marketing effectiveness and activities.

MULTI TOUCH AND CROSS CHANNEL ATTRIBUTION

Analyzing historical data of cross-channel marketing, advertising activities and business outcomes, our solution allows marketers and advertisers to uncover opportunities to influence desired outcomes across all touch points and channels.

PREDICTIVE AND PRESCRIPTIVE MEDIA AND MARKETING MIX

Our marketing mix solution allows prediction of business outcomes as a function of controlled and uncontrolled drivers and interactions among them. Scenario analyses on the derived models allow optimization of the mix of controlled activities (pricing, media, promotions, etc.) to meet and exceed desired business objectives.

Bespoke Modeling and Analytics

In many cases, a single approach can’t alone address the challenge faced by the business. Our Bespoke Analytic Solution accomplishes this goal via a highly consultative approach.