Solutions Overview
CUSTOMER JOURNEY ANALYTICS AND ORCHESTRATION
A customer’s journey from brand awareness to loyalty meets many marketing touch points. Utilizing full funnel data, we build and integrate propensity models along the customer journey to enable end-to-end measurement, short and long term predictions, optimization and orchestration of marketing effectiveness and activities.
business driver Analytics and MEDIA & MARKETING MIX optimization
Our solution allows prediction of business outcomes as a function of controlled and uncontrolled drivers and interactions among them. Scenario analyses on the derived models allow decision makers to optimize the mix of controlled activities (pricing, media, promotions, etc.) to meet desired business objectives.
MULTI TOUCH AND CROSS CHANNEL ATTRIBUTION
Analyzing historical data of cross-channel marketing, advertising activities and business outcomes, our solution allows marketers and advertisers to uncover opportunities to influence desired outcomes across all touch points and channels within segments of customer journey.
BESPOKE MODELING AND ANALYTICS
In many cases, challenges faced by the business call for a high degree of customization in the adopted analytic approach and solution. Our Bespoke Analytic Solution accomplishes that goal.