Solutions Overview
Decision edge platform for marketing planning and optimization
The customer journey from awareness to conversion and loyalty meets many marketing touch points. Planning for the right media and marketing activities and campaigns across channels cannot be done statically and in silos: channels interact, the overall goals and constraints and strategy evolve, and the market conditions change. Syntro Analytics’ patent-pending Decision Edge platform takes the complexity out of this process and puts the power and control in your hands. Your teams define the goals and constraints of their channels, you define the overall strategy and goals of the business, Decision Edge’s AI powered optimization engine does the rest by pulling any need-to-know information from different sources and continuously responding to changing conditions.
business driver Analytics and MEDIA & MARKETING MIX optimization
Our solution allows prediction of business outcomes as a function of controlled and uncontrolled drivers and interactions among them. Scenario analyses on the derived models allow decision makers to optimize the mix of controlled activities (pricing, media, promotions, etc.) to meet desired business objectives.
MULTI TOUCH AND CROSS CHANNEL ATTRIBUTION
Analyzing historical data of cross-channel marketing, advertising activities and business outcomes, our solution allows marketers and advertisers to uncover opportunities to influence desired outcomes across all touch points and channels within segments of customer journey.
BESPOKE MODELING AND ANALYTICS
In many cases, challenges faced by the business call for a high degree of customization in the adopted analytic approach and solution. Our Bespoke Analytic Solution accomplishes that goal.